One of this weeks readings was my Robert McChesney titled
“How can the political economy of communication help us understand the
Internet?”. In this reading, McChesney describes the political economy of
communication and ties it back into the digital era that we live in today.
McChesney is able to do this effectively since this article was written just
last year in 2013.
Robert graduated with a bachelor in economics and history
from Evergreen State College in 1977. Right out of college he worked as a circulation
coordinator and as editor for two different newspaper companies. He went back
to school and earned a masters degree in communications from the University of
Washington in 1986. He then came and taught at arguably the best school in the
nation, University of Wisconsin-Madison, where he taught journalism and mass
communication. He then went on to work at the University of Illinois, where he
spent the most of his time. McChesney’s work is authentic and credible in his
field. He has written or edited 23 books so far.
This specific article was written in McChesney’s book Digital
Divide. It seems that his main idea is that the world that the Internet has
been let into foretells a deprived future. He ties this back into communication
by trying to bring it with capitalism. He accomplishes this through the
introduction of Political Economy of Communication (PEC) whose main job is to
decide if new media and communication affect societal power. McChesney brings
up an interesting idea when he talks about digital society and that is if the
Internet will conceive the fourth great communication transformation in
history. He says speech is the first, and then writing, followed by print. I
feel like the point he is trying to make about this fourth element is that our
society will continue to be in this digital age and become indispensable,
whether that is for the better or worse. I believe for the worse. Another key
point that he brings up is the free market. I totally agree with what talks
about in this section and that is that entertainment system is profoundly
dependent on the government. They always have and people thought they always
would. This has seemed to shift since the digital era with the new technology
of illegal downloading and torrenting files. You can literally find almost anything
you want out on the Internet and download it for free illegally. The government
is trying to do the best they can to regulate it to keep they entertainment
companies afloat, but millions of downloads go without penalty. In the end PEC
must assess these considerations and come up with rules to regulate the
powerful media industries by applying laws. One final point is that McChesney
wants people to demand participation in the making of these rules.
This article was accepted and thought highly of from his
audience. Who seemed to be made up of political activists but can be read by
anyone interesting in the communicative and political side of the Internet.
Nonetheless, the readers seemed to perceive this book in a positive manner.
Works Cited
Department of Communication. (2014). Robert W.
McChesney. [Online]. Available at
<http://www.communication.illinois.edu/people/rwmcches>
[Accessed 14 October
2014]
"Robert
McChesney - Discover the Networks." Robert McChesney - Discover
the Networks. N.p., n.d. Web. 16
Oct. 2014. <http://www.discoverthenetworks.org/individualProfile.asp? indid=2227>.
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