The video I chose was a beer commercial called As We Like It
from 1952. The commercial follows the production of beer from the fermentation
process to when it is served on tap at a local restaurant. Besides the simple
mechanics of beer production, the commercial also comments on the pride and
integrity of serving quality beer and the social aspects behind the beverage. Small
details down to the temperature at which the beer was served were important to
servers. This greatly differs to the way beer is served on college campuses. This
commercial is worth viewing, especially for college students, because it
highlights the old ideology that use to circle around alcohol. Today in society
there has been a large shift in alcohol advertisement. This large shift can be
greatly accredited to the shift in our way of receiving information and the new
technologies in society. Information is increasingly being delivered through new
technologies opposed to the old and the primary users of these modern
technologies young adults, and often time college students. This audience also
happens to be the main consumers of alcohol in today’s society. Being able to
link these progressions can help to shape advertisement of beer in the future
and the new ideas attached to it.
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