I watched a video on a collection of TV commercials significant to the history and development of TV as an advertising medium. The video consisted of advertisements such as band aids, razors, deodorant, toothpaste and even cars. These commercials can be useful to students of our modern information infrastructure because it gives them a sense of how commercials have evolved but still stayed with the same ideas. Like in the bandaid commercial they were showing how much better it worked then other types of bandages. This is very similar to how commercials run today. They are always trying to show how much better their product is then their competitor's. Another think that we can learn from these commercials is how they used of music or catchy slogans. This is still relevant today in the fact that most commercials have something catchy to draw your attention in. These commercials are vital to the information society because they allowed for companies to get the word out about their products in a new and advanced way. Overall, I found a lot of similarities between these commercials and the ones that we see on TV today.
https://archive.org/details/ClassicT1948
I found the collection of commercials you chose to watch quite interesting. I see you’re point in the first one of how like many commercials today the company compares it’s brand to others, displaying its superb qualities, yet the following commercials were far from your average commercial today. I found it interesting that there weren’t as many slogans or catch phrases as we hear today, and many of the commercial settings were irrelevant to the product. It’s interesting to see how commercials have strayed from that originality today, and when they do choose that direction many viewers disregard the commercial as poorly made.
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