Sunday, September 28, 2014

Vintage Video

I watched a video showing numerous television commercials from 1950 to 1960 from several different big name brands like Corn Flakes, Coca-Cola, and Colt 45. This film would be useful to students in today's society because the commercials that were produced back then are what set the foundation for the ads we see today. They focus on on a certain theme in each commercial and it is clear that they are aiming for a certain target market. Watching this video would help students today better understand the strategy and thought process that goes into creating the ads they see in their everyday lives. A lot of the most popular commercials today incorporate a lot of random components together that create humor like the Sprint Framily Plan commercials for example. This follows the outline of the very first Corn Flakes commercial in the vintage video where cartoon farm animals and the American Gothic painting are singing and dancing about Corn Flakes. The Coke ads back then are very similar to the Coke ads of today where they highlight having a nice, cold Coke after a long day and how refreshing it is. The Colt 45 ads are very similar to the Dos Equis most interesting man in the world commercials. And a Volkswagon commercial focuses on the idea of breaking away from the conformity of today just like many car ads that are on television today. These examples show that people have been getting marketed to in the same way for years. This video is useful because it is still very relevant in today's ad heavy society.

1 comment:

  1. I actually watched this video and was going to write about it until I saw your post. I thought it was really interesting to see the old ads and how much they have evolved but are still made with similar content today.