The reading “Social Structure” for
my web blog assignment this week is from the book The Network Society by Jan
A.G.M. van Dijk. Van Dijk is professor of communication science at the
University of Twente in the Netherlands. He is chair of The Sociology of the
Information Society and has been investigating the social aspects of
information and communication technology since 1985. His book was published in
the Netherlands in 1999 with two more editions made in 2006 and 2012,
respectively. His intended audience is people researching the social aspects of
new media in the areas of sociology and communication and media studies.
In this chapter, he
focuses on the infrastructure of society and it’s many dimensions. Van Dijk
argues that the new communication networks of modern time influence changes in
the infrastructure of society, however, this infrastructure is responsible for
shaping communication technology as well. This circular process is the basis
for the global network society framework. Two of the dimensions of the
infrastructure of society are space and time. The process that these dimensions
together affect the infrastructure of society is called time-space
distantiation. This process looks at how societies stretch information and
communication under constraints of time and space. Traditional societies were
based on direct interaction between people living close together so their
information was constrained to only those it could reach by word of mouth and
could be preserved for as long as that information would be passed along to the
next person. Modern society stretches much further across time and space. The
increasing reach of communication and transportation of our societies
information globally break barriers of space. Information stored in these new
technologies to be passed on to future generations break barriers of time. Van Dijk argues tat the technological
capabilities of bridging space and time have enabled people to be more
selective in choosing coordinates of time and space than ever before in
history. For example, broadcasters of programs and commercials target very
specific audiences based upon the region they’re in and what time they know
they’re most likely watching television.
This network-driven infrastructure is shaped by fundamental
social changes taking place in modern society at the beginning of the 21st
century such as privatization, individualization, and socialization. He points
out that the privatization of local units to become smaller units has been
enabled by means of large-scale infrastructures for communication and
information flows by media networks because of the development of four
dimensions of privatization; decreased, housing density, more individual rooms
in a single house, decreased household size, and people spending more time at
home with families. Individualization
has become the most important node in the network society and not a particular
place, group, or organization and Van Dijk coined this term network
individualization. Networks are the social counterpart of individualization
because they create anonymity between the individual and those on the network.
These networks feed our societies drive to socialize. Some argue that networks,
such as the internet, reduces sociability, but Van Dijk argues that people are
capable of maintaining and extending their social networks while others see
these networks crumble if they cannot compensate for the increasing
difficulties of maintaining offline social relationships in an individualizing
and urbanized society, a problem known as the digital divide.
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